In terms of comparison, it can be likened to a combination of the Chinese Facebook, Whatsapp, Google News, Tinder, and Pinterest combined. WeChat offers far more than any of the Western messaging apps. Users can get almost everything they need from their within the app, leading to its classification as a “Super-App.” Due to these reasons, it’s risen to become the most popular social media in China. WeChat is an all-in-one messaging app developed by Tencent, which also provides games, online shopping, and financial services. WeChat Penetration Rate Among 16-64 Year Olds In China: 78% (Oct 2018).DAU of WeChat Mini-Programs: 400 million (Q1 2020).Average Daily Active Users: 619.6 million (Sep 2018).If you are interested in any China marketing services, you can talk to our social media experts directly! Runner Ups for the Top 10 Chinese Social Media Platforms! (2020 Update) DouYin (TikTok): The Short-video App Taking the World By Storm Read Now.Toutiao: The Hottest News & Information & Entertainment Platform Read Now.Meituan – Dianping: The Chinese Versions of Yelp Read Now.Douban: Lifestyle Discussion Platform Read Now.Xiao Hong Shu (Little Red Book): Where Community Meets Cross-Border E-Commerce Read Now.Tencent Video: The King of Online Video in China Read Now.Tencent QQ: Popular Instant Messaging App Read Now.WeChat: Not Just the Chinese Facebook Read Now.Top 10 Chinese Social Media: Table of Contents There are many platforms that can be used for social media marketing in China, so read more below to determine which ones are right for you! However, it’s not just about WeChat, which has become one of the most competitive marketing channels in China. People spend a good portion of their daily lives on social media in China, particularly on WeChat. If you want to learn about where Chinese internet users spend their time and what platforms you can use to grow your business in China this is the article for you. While none of the platforms can really be called The Chinese Facebook or Chinese Instagram, there are many platforms that share similar features and allow for paid advertising. However, there’s a range of other platforms available that businesses can use for social media marketing in China. With businesses across the globe using Facebook/Instagram to reach new customers, entering a new market without them might seem impossible. The key thing every company must know in order to do business in China is that Western social media platforms like Facebook, YouTube, Twitter and so on are banned in China.
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